eCommerce SEO is a process that can help online store owners to improve their website’s visibility and organic search ranking. It is important for any eCommerce business to invest in proper eCommerce SEO in order to succeed in the online space.
There are many moving parts when it comes to eCommerce SEO, but if you break it down, there are really only a few core things you need to focus on monthly in order to maintain your rankings. Here is a monthly checklist of eCommerce SEO tasks that you should be doing:
1. Check Your Website's Loading Speed and Make Optimizations as Needed
Your website's loading speed is one of the most important ranking factors for your eCommerce store. Make sure to regularly check your site's loading speed and make optimizations as needed. You can use tools like Google's Page Speed Insights tool to help you with this.
Make Sure Your Website Is Mobile-friendly
Google is now using mobile-first indexing for all websites, so it's more important than ever to make sure your eCommerce store is mobile-friendly. You can use Google's Mobile-Friendly Test tool to see if your site is up to par.
2. Review Your Site's Meta Data and Make Sure It Is Up-to-date
Review your site's title tags and make sure they are reflective of your brand and what you offer
Review your site's meta descriptions and make sure they accurately describe your brand and offerings
Review your site's h1 tags and ensure they are properly formatted
Check your site for duplicate content and remove any that is found
3. Analyze your Link Profile for Any Low Quality or Spammy Links
If you notice any low quality or spammy links pointing to your eCommerce site, it's important to take action to clean up your link profile. These types of links can hurt your rankings and can even get you penalized by Google. Here are some tips:
Reach out to the webmaster of the site linking to you and ask them to remove the link.
If you can't get in touch with the webmaster, or if they refuse to remove the link, you can use Google's disavow tool.
Make sure to monitor your link profile on a regular basis so that you can catch any new spammy links that may pop up.
4. Identify Any Broken Links on Your Website and Fix Them Immediately
Links are vital for good SEO—not just for your website visitors but for search engine crawlers, too. If a link is broken, that means a search engine can’t access the content on the other end of it. And if search engines can’t access your content, they can’t index it—which means your site will likely lose ranking.
To avoid having any broken links on your website, do a regular check of all your links using a tool like Screaming Frog. If you find any broken links, update them or remove them from your site.
5. Conduct a Keyword Research to Find New Opportunities to Target
As an ecommerce business, it's important to regularly conduct keyword research to find new opportunities to target. Doing so can help you attract new customers and maintain your rankings in the SERPs.
There are a number of tools you can use to conduct keyword research, such as Google's Keyword Planner and Moz's Keyword Explorer. Once you've found a list of potential keywords, you can use them to create new content, optimize existing content, and build links.
In addition to keyword research, there are a few other things you can do on a monthly basis to help maintain your ecommerce SEO rankings. These include monitoring your backlink profile, auditing your website for technical issues, and tracking your organic traffic.
If you're not sure where to start, our team of ecommerce SEO experts can help. We can conduct a comprehensive audit of your website and provide recommendations on how to improve your rankings. Contact us today to get started.
6. Optimize Your Images for Better Search Engine Visibility
One of the most important aspects of eCommerce SEO is using high-quality, relevant images. Not only do good images help your products look more appealing to potential customers, but they also give you another opportunity to include keywords and improve your search engine ranking. When selecting images for your website, make sure to use descriptive filenames and alt tags. This will help search engines index your images and display them in image search results.
Another tip for optimizing your eCommerce site for better search visibility is to make sure your product pages are well-organized and informative. Include relevant keyword-rich titles and descriptions, as well as helpful category tags. Customers should be able to easily find what they’re looking for on your site, and search engines should be able to easily index and rank your pages.
Finally, don’t forget about your website’s overall design and user experience. A well-designed eCommerce site will not only improve your conversion rate, but it will also make it easier for search engines to crawl and index your pages. Make sure your website is easy to navigate, and include features like product reviews and customer testimonials to further improve your search engine ranking.
By following these eCommerce SEO tips, you can help your online store rank higher in search engine results and attract more targeted traffic. Implementing a solid SEO strategy is essential for any business that wants to succeed online, so start putting these tips into practice today and see the results for yourself.
If you’re looking for help with your eCommerce SEO, contact an experienced agency like SEO Company Experts. Our team of experts can help you optimize your site for better search engine visibility and improve your bottom line.Get in touch with us today for more information.
Conclusion:
Monthly SEO checklists are an important part of any eCommerce business’s online marketing strategy. They help you stay on top of your rankings, identify potential problems early, and fix them before they become bigger issues. Our team at [SEO company] can help you create a comprehensive monthly SEO checklist that meets the specific needs of your business. Contact us today to get started!
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